NBC Universal

Creatively we honed in on the very special talent that calls NBCU home. Beautiful shots of the stars of the show are overlaid with graphic devices representing the data, technology and connections between the stars, stories and audiences they reach. Graphically, we use black for the first time for the parent brand - a sophisticated foil for the talent and our new message of Content, Data and Distribution. The work is being brought to life across OOH, print, digital, video and within the experiential Upfront events themselves.