The Purina Pet Care Innovation Prize is a prestigious competition designed to recognize and support emerging startups that are shaping the future of pet care. As Creative Director for the Purina Pet Care Innovation Network, I lead social content creation, event design, and founder relationships, all aimed at supporting emerging pet startups. I develop and execute digital campaigns that amplify the stories of startups participating in the Purina Pet Care Innovation Prize, ensuring our messaging resonates with pet care enthusiasts and investors. I also design the visual experience for key events, including the pitch competition, ensuring every detail—from stage design to collateral—reflects Purina’s commitment to innovation in pet care.