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Colors
The color palette of Tabby came from the enchanting range of bold cat eye colors that effortlessly brightened up every room with a subtle yet vibrant charm.
FIND YOUR PURRFUCT PERSON
When building Tabby my inspiration was drawn from the animals themselves. Every aspect was carefully crafted with cat-forward thinking in mind. Even the seemingly small details were meticulously considered to enhance the user's experience.
Photography
Tabby partnered with local New Orleans rescues and featured their adoptable animals across all of our platforms. By leveraging the power of collaboration, we sought to amplify the visibility and reach of these incredible furry companions in need of forever homes.
Typography
Partnerships
Tabby partnered with pet-focused brands and rescues by featuring deals and pet-focused events & locations near you.
Press
Tabby made waves in the media landscape by being featured in over 200+ reputable news outlets. With an unwavering dedication to connecting dog enthusiasts worldwide, Tabby swiftly captured the attention of both cat lovers and dating app aficionados alike.
Shark Tank
Tabby debuted on Shark Tank in time for National Cat Lover's Day. “Mr. Wonderful” agreed to a deal worth $300,000 in exchange for a 30% stake in the company. O’Leary also owns a stake in Basepaws, a company that sells at-home cat DNA tests. He told Isaacson that he helped scale Basepaws to a $40 million valuation, up from just $2 million when he first invested. Part of that, O’Leary said, involved building a massive database of cat owners— which could be useful for Tabby
