Virgin Atlantic
Virgin Atlantic wanted to put more cheeks in upper class seats. So we turned business travel into an epic adventure.
The Venture
For Virgin Atlantic we created a brand new podcast in partnership with Gimlet Media ("Startup", "Reply All", other great podcasts) called "The Venture". The podcast profiles entrepreneurs' adventures as they start their businesses, with each episode focusing on a different businessperson. After only the first episode was released, it was already ranked in the top 10 business podcasts worldwide.