Branding
FIND SOMEONE YOU REALLY DIG
When building Dig my inspiration was drawn from the animals themselves. Every aspect was carefully crafted with dog-forward thinking in mind. Even the seemingly small details were meticulously considered to enhance the user's experience. Our push notification sound, which cleverly mimics a doorbell to immediately grab your dog's attention whenever you receive a match. I took great care in selecting the color palette for each application. By integrating these thoughtful design choices into Dig, I created an immersive platform that truly understands and celebrates our furry friends' unique characteristics and needs.
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Colors
Inspired by canine skin-tones and playful dots reminiscent of our spotted furry companions'
Typography
Photography
Dig partnered with local New Orleans rescues and featured their adoptable animals across all of our platforms. By leveraging the power of collaboration, we sought to amplify the visibility and reach of these incredible furry companions in need of forever homes.
Social
UGC Campaign
Dig featured the submissions of dogs and their single humans across our platforms, giving us the opportunity to interview our users and learn more about what they are looking for in Dig date.
Swag
With a scrappy startup mindset, I created My Mom’s Single & My Dad’s Single swag for pups with single parents to rock. This carefully crafted collection allows single parents to proudly exhibit their single status while simultaneously adorning their furry companions as the ultimate wingmen.
Press
Dig made waves in the media landscape by being featured in over 200+ reputable news outlets. With an unwavering dedication to connecting dog enthusiasts worldwide, Dig swiftly captured the attention of both dog lovers and dating app aficionados alike.
Partnerships
We teamed up with Barkbox to highlight real dog people #relationshipgoals. From learning to cut back on the PDA in front of the pooch to the special, possibly smelly, moment when “my dog” becomes “our dog,” check out these pawesome videos on dating with dogs.